Introduce a Company into Spain Essay Example | Topics and Well Written Essays - 1000 words

Introduce a Company into Spain - Essay Example Figure 1: Predicted Mall Distribution Space in Spain The product will be distributed through a long distribution channel whereby several middlemen will link the retailer with producers of different commodities. Although this kind of distribution channel may raise the price that the consumers will pay for the products, it will be essential to use it because the supermarkets will deal with a multiple of products and hence may not get time to deal with all the logistics of individual commodities – this role will be left for the suppliers. All in all, the market is concentrated in the hands of few, and it is these domineering stores Coles is expected to compete with, which means that the competition will be quite stiff. The right media will be chosen to ensure the marketing plan is successful. Therefore, the communication channels will be based on their ability to convey the right message to the target audience in the most effective means. Coles will develop communication channels largely through direct mail, television, radio, as well as the internet. These channels will be used to show consumers how they will benefit by shopping from Coles supermarkets. The products that will be sold by Coles will also act as a channel of communication with the consumers. The Supermarket stores will serve as sources of instant information regarding the sales, available products, location of in-store products and methods of getting out-of-stock items. Generally, the supermarket will exploit channels such as addressable media, interactive media, and mass media. Coles will apply pull strategy, which involves the customers dynamically looking for the company’s products while the retailers requesting for goods in response to direct consumer demand. This strategy will require Coles to establish a strong brand in Spain, which will be achieved through mass media promotions among other strategies of similar nature. In this view, when the supermarket identifies a certain prod uct that the consumers require, the management will ensure it is stocked – this means that the supermarket will be charged with the responsibility of creating the demand while the supply channels will ensure that this demand is met. Coles will adopt a competition-based pricing strategy, whereby the setting of prices will be based on what the rival supermarket are charging (Cannon and Morgan 19). Business Review Coles supermarkets have operated for more than 90 years in Australia. The company has very rich history of Australia especially because it was founded by the founders of Australia’s retail industry. Coles founder, George Coles, after studying best practices in retailing from the US went back to Australia in 1914 and opened stores in Melbourne, Collingwood and Smith Street. The company opened its first supermarket in 1960 in North Balwyn, Victoria. By 1973, Coles had managed to open stores in all the capital cities of Australia (Armstrong and Kotler 56). BI-LO is a chain of supermarket owned by Wesfarmers, which was previously known as Coles Group. BI-LO changed name to Coles Supermarkets during 2006 and 2007 when they attained 180 chains of stores. Following a poor performance of stores which had been converted

Analyzing Understanding the War on Terror 3rd Edition Essay

Analyzing Understanding the War on Terror 3rd Edition - Essay Example It was probably then when the notion of America on war with terrorism took birth. Later on, George W. Bush, US President and other officials of USA having high ranks used this term of War on Terror extensively to show that America is against terrorism and the organisations that use weapons and keep armaments for the purpose of spreading terror. This campaign was started because these terrorist organisations were not only causing threat to USA but they are threatening to other countries as well. Such militant organisations are dangerous for humanity on the whole. The phrase of the war on terror is particularly used against militant Islamic organisations like al-Qaeda. On the other hand, the present President of USA Barack Obama does not use the terminology of war on terror officially as he makes use of the term Overseas Contingency Operation for the same idea as that of war on terror. But the term of the war on terror is still in use and is used by political persons in media and some parts of government also makes use of it e.g. Global War on Terrorism Service Medal. Some people believe that the term of the war on terror was introduced by the US President George W. Bush after the 9/11 terrorists attacks on the twin towers of USA. The term the war of terror is developed to show America’s clash with the people who have Islamic extremist thoughts. This term of the war on terror was selected by George W. Bush when the higher officials of USA wanted to introduce the term "global struggle against violent extremism† (Coaty and Babst, pp. 222–228). USA had already a strained relationship with Iraq and also with Afghanistan which was led by Taliban. This stress in relationship occurred as a result of Gulf War of 1991 but the situation worsened and the terrorists’ attacks on the Twin Towers on 9 September 2011 made the US President Bush to take some steps against terrorism. The attack on the Twin Towers is observed as the attack on humanity and not on USA alone. Terrorism is a problem which has threatened not only America but also its allies and other independent countries. Furthermore, after the 9/11 attacks on the Twin Towers the anthrax-laced letters which were sent to USA took the lives of five American people and it is thought to be the worst biological attack in the history of USA created by Islamist militant extremists, according to the Federal Bureau of Investigation (FBI). As these events occurred together so United States of America had to take an action. The union of happenings forced USA to make amendments in its foreign policy as well as domestic policy. As a consequence, American officials drafted USA Patriot Act and also developed Department of Homeland Security. These steps helped in the renovation of the security measures such as operation involving investigation and intelligence. Along with the alterations made in the domestic and foreign policy the President Bush ordered the Taliban government of Afghani stan to give Osama Bin Laden to the US government. It was suspected that Osama bin Laden was the hand behind these terrorists’ attacks and it is he who developed the whole plan of terrorism and executed it. Along with Osama bin Laden, US government wanted to capture other members of al-Qaeda which could be a threat for any further act of terrorism. But the government of Taliban did not accept the orders of President Bush which made US President to start operations of war against